How to Marketize Your Collections by Market

Prerequisites

Before marketizing your collections, set up the Kimonix Collection Extension on your store. Follow the Collection Extension Setup Guide first, then return here to continue with marketization.

Overview

Marketization geo-merchandises your collections per market. Shoppers from each market see products sorted by that market's local performance, inventory, and trends — all on a single Shopify storefront with no extra URLs.

With Marketization, you can:

• Sort products by each market's local sales, conversion rate, and inventory
• Exclude inventory at locations that don't serve a market
• Create market-specific overrides when one market needs a different strategy

Step 1: Enable Marketization

Go to Kimonix → Settings → Markets and turn on the Marketization toggle. Markets are pulled from your Shopify Markets settings.

Step 2: Choose Which Markets to Marketize

Just under the Marketization toggle, decide whether to apply marketization to every market automatically or to a specific list you select.

Marketize all markets (recommended)

Turn on the Marketize all markets switch. Kimonix applies market-aware sorting to every market in your Shopify Markets settings. New markets added in Shopify are picked up automatically — no extra setup.

Specific markets

Leave the all-markets switch off and pick exactly which markets to marketize. Markets you don't pick are served the cross-market (default) sort.

Step 3: Enable Marketize on a Collection

Open any Kimonix collection's edit page and turn on the Marketize toggle. From that point on, shoppers visiting that collection see products sorted by their own market's data instead of the global aggregate.

Newly created collections and first-time pre-existing sorts default to Marketize=on when the feature is active, so you usually don't need to flip the toggle manually.

Step 4: Inventory Routing per Market (Optional)

Settings → Markets → Exclude inventory of specific locations per market controls which inventory locations count toward each market's stock totals. For example, a US retail outlet shouldn't count toward your EU market's inventory rollup.

Auto-derived from Shopify shipping zones

If you've re-authorized the app to grant the read_shipping permission, Kimonix derives these exclusions automatically from your Shopify shipping configuration — locations that don't ship to a market's countries are excluded.

Click Re-sync from Shopify to refresh after changing shipping zones. Review the values before saving — the sync overwrites the current mapping.

Manual configuration

Without the shipping scope (or if you want finer control), pick exclusions manually per market. Leave blank to count all locations.

Step 5: Market-Specific Variants (Advanced, Optional)

Sometimes one market needs a fundamentally different sort strategy or different pinned products — not just the localized version of the same logic. Use a market-specific variant for those cases.

From the collections list, open the row's menu and pick Create variant for…, then select the market.

Virtual variant (recommended default)

A virtual variant has no Shopify-side collection — it only exists in Kimonix. Shoppers reach it through the parent collection's URL, and Kimonix swaps in the variant's products for matching-market visitors. Lighter setup, nothing extra to manage in Shopify admin.

Real (Shopify-backed) variant

A real variant gets its own Shopify collection so it has its own URL and can be edited from Shopify admin too. Useful when you need a direct URL for the variant or want to manage its membership independently of the parent.

Variants override the parent for their specific market only. Other markets continue to see the parent's logic with auto-applied market suffixing.

Performance Parameters Available for Marketized Sorting

When a collection is marketized, Kimonix automatically suffixes the analytics parameters used by your sorters with the visitor's market — so the same sorter delivers per-market results.

• Page Views, List Views, Views from a Collection, List CTR
• Adds to Cart, Sales, Sales Quantity, Net Sales
• Appeared in Orders, Conversion Rate, Sales per Item
• Net Sales per Item, Net Sales per List View, Daily Sales Rate
• Days to Finish Inventory, Inventory, Variants Inventory Ratio
• COGS, Real Margin, Real Margin Multiplier
• Gross Profit, Profit, Profit per Item, Profit per List View

Legacy Redirect-Method Marketization

Some early-adopter stores are still on the legacy redirect method, where Kimonix created a separate Shopify collection per market and the storefront redirected shoppers to the per-market URL. This flow is still supported but no longer recommended — the v2 flow above is faster and doesn't require per-market child collections.

If you're on the redirect method and want to migrate, contact support@kimonix.com — we'll move you over and clean up the per-market children for you. For the legacy flow's setup steps, see the Marketize Your Collections by Market (v1) article.