Workshop: Inside True Classic'sBFCM Strategy
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In this interactive workshop you'll learn from True Classic, one of Shopify's largest apparel brands, how they prepare for the biggest sales period of the year. Topped off with expert insights from Shopify's Sr. Merchant Success Manager for True Classic and BYLT, and BFCM merchandising strategies from Kimonix's CEO.
OCT
8
2026
Thursday, October 8, 2026
11:30 AM ET / 5:30 PM CEST
90 minutes (interactive workshop + Q&A)
Limited seats available
Apply to attend
Exclusive to Shopify Plus brands, and brands migrating to Shopify Plus. We confirm every seat by email.
Can't attend? Sign up anyway and we'll send you a summary with the top insights.
The speakers
Daniel Gurevitch
Co-Founder & CEO, Kimonix
Jorge Correa
Director of Ecommerce & Growth, True Classic
Neely Cox
Senior Merchant Success Manager for True Classic and BYLT, Shopify
Topics we expect to cover
Not a fixed agenda. What gets the most time depends on what the room asks about.
How a top Shopify brand plans for BFCM
True Classic's strategy and approach to BFCM, from when preparation starts to how decisions get made once the sale is live.
Collections and sort order during a sale
Which collections carry the traffic, and how their order should change the moment discounts go live.
Recommendations when everything is discounted
Cross-sells and upsells behave differently at peak. What to show alongside a deal, and what works against a full-price sale.
Discounting, and what stays full price
How the depth of an offer gets decided, and which lines are held back from the discount entirely.
Email and the site telling the same story
The gap between what a campaign promises and what the landing page shows is where BFCM revenue leaks, especially when offers change daily.
Search and the queries that return nothing
Zero-result searches spike during a sale, because shoppers search the promotion rather than the product.
Apply to attend
Thursday, October 8, 2026, 11:30 AM ET / 5:30 PM CEST.
Apply to attend
Exclusive to Shopify Plus brands, and brands migrating to Shopify Plus. We confirm every seat by email.
Can't attend? Sign up anyway and we'll send you a summary with the top insights.