BFCM eBook, coming soon
What Top Brands Actually Dofor BFCM
Every BFCM guide tells you to plan early and test your site. This one asked the people running it what they actually do: what they dread, what they got wrong last year, and the advice they give every year that nobody takes.
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What is in it
Tips you can act on, not principles
Every contributor was asked for at least three specific things another ecommerce manager could do. A rule they follow, a step in their prep, a thing they always check.
What goes wrong, said out loud
The call they know is coming on Black Friday. What breaks in the final week. The mistake they see repeated every year that nobody seems to learn from.
The advice that gets ignored
Every platform partner has one. We asked what it is, where they disagree with the standard BFCM advice everyone publishes, and what is genuinely overrated in prep.
How discounting actually gets decided
When the depth of an offer is settled, what gets looked at to choose it, and which lines never go on sale no matter what the competition does.
What is different this year
What the brands are changing this year and what convinced them, plus what the platforms are being asked for now that nobody asked for a year ago.
Both sides of the same weekend
Brands describe their own prep. Platform partners describe what they see across hundreds of accounts. The places those two accounts disagree are the most useful pages in the book.
While you wait
Some of these contributors are doing it live
Our BFCM workshop puts True Classic and Shopify in a room with a small group of Shopify Plus brands, with the floor open for your own catalog. Limited seats available.
