Handbook eBook

Insider Merchandising Tips and Strategies

33 industry leaders unveil proven merchandising tactics to supercharge your Q4 sales and maximize profitability.

Read it now

Free, and the download opens straight away.

No sales call attached. Unsubscribe in one click.

Who is in it

Ecommerce and merchandising leads at the brands below, and the people who see BFCM play out across hundreds of accounts at the platforms they run on.

Platforms

Read it here

Every section, in full. The download is the designed version with the charts and the annotated screenshots.

Rise.ai

Personalization is what makes Q4 merchandising work

Choosing what to put in front of a holiday shopper is a personalization problem before it is a curation one.

Effectively merchandising for Q4 necessitates a careful selection of product presentations that engage. To achieve this, personalization is integral. By offering personalized, themed gift cards, merchants can meet customer needs while resonating with the holiday spirit.

Rise.ai

Roey Barkan, Rise.ai

Select product presentations for engagement rather than coverage.
Use personalized, themed gift cards to meet a gifting need directly.
Let the seasonal moment shape the merchandising, not just the creative.

We Make Websites

Three pillars for the holiday highs

An agency view of what actually has to be right before traffic arrives.

Master these pillars to navigate holiday highs effortlessly. First, mobile experience. With shoppers increasingly on smartphones, it's essential to craft sleek designs and ensure swift load times. Second, the checkout process: make it seamless. And lastly, retargeting.

We Make Websites

Ric Williams, We Make Websites

Fix the mobile experience first: sleek design and swift load times.
Make the checkout seamless before you touch anything upstream of it.
Have retargeting live and tested, not scheduled for the week of.

Loop Returns

Educate before the sale to reduce returns after it

The cheapest return to process is the one the product page prevented.

To enhance the overall customer experience, reduce returns, and cultivate long-term customer loyalty during the holiday season, you want to ensure you are educating your customers well before a sale.

Loop Returns

JP Arnaud-Marquez, Loop Returns

Set expectations on fit, materials and timing before the order, not after.
Treat post-purchase education as part of the buying experience.
Judge the work on returns avoided and loyalty retained, not on return rate alone.

While you wait

Some of these contributors are doing it live

Our BFCM workshop puts True Classic and Shopify in a room with a small group of Shopify Plus brands, with the floor open for your own catalog. Limited seats available.

See the Workshop

Trusted by 1,000+ leading Shopify stores

See all Kimonix eBooks