Footwear Brand Yellow Shoes Increases YoY Add to Cart Rate by 31% with the Help of Automated Merchandising Strategy

Founded in 1916, Yellow Shoes is a Quebec-based manufacturer and distributor of quality footwear, ranging from hiking boots to high heels and platforms. With an extensive catalog of diverse styles, sizes, and colors for men, women, and children, they have established themselves as a leader in the footwear industry nationally and worldwide.

The Challenge

With over 200 collections sold online, Yellow Shoes' team faced massive optimization challenges. They needed to automate merchandising and enhance inventory management, with a solution to categorize and promote products based on multiple parameters using advanced analytics — preventing manual updates and enabling efficient campaigns.

• Fully automate product categories across 200+ collections
• Sort categories based on various parameters including sizing inventory
• Consider ROI-driven parameters while increasing CTR

The Solution

Kimonix provided a sorting strategy for each primary collection considering sales, conversion rate, and sizing inventory — a crucial parameter for apparel and footwear due to its significant impact on conversion. This comprehensive strategy allowed customized merchandising per customer and product category across all 200+ collections.

The Results

Using Kimonix, Yellow Shoes achieved a 31% increase in add to cart ratio year-over-year, with high-converting products consistently promoted within sorted collections across all 200+ automated collections.