How Kimonix Delivered a 142% Improvement in Collections Conversion Rate for JD Sports
JD Sports, a prominent clothing brand based out of Israel, is no stranger to the complexities and challenges of online retail. With the objective of elevating their online conversion rate, JD Sport sought the expertise of Kimonix, a forerunner in the eCommerce merchandising sector. The result was a spectacular 142% surge in their collection conversion rate.
142%
Improvement in Collections Conversion Rate
Setting the Goal: Enhancing Conversion Rates
The primary goal of JD Sports was simple yet ambitious: increase their collections conversion rate by a significant margin. The team had a straightforward objective: to test if Kimonix, known as one of the web's top providers of eCommerce optimization solutions, could deliver the desired results.
How to Increase Collection Conversion Rates: An Unorthodox Approach
JD Sports employed Kimonix to initiate a precisely structured A/B testing strategy on one of their central collections. The team executed two distinctive sorting strategies:
Explore Kimonix related products and cross-selling →
- The initial strategy was to implement eCommerce merchandising best practices and control test where the sorting remained unchanged, providing a baseline of the original conversion rate.
- The second strategy entailed employing Kimonix's multi-segment collection setup. This strategy organized the collections to showcase varied product types in each row such as T-shirts, pants, shorts, sweatshirts, and more. In each segment, a unique sorting strategy was applied, which factored in elements like sales, conversion rate, variants in stock ratio, and more.
The Results: A Remarkable Conversion Boost
Just a week into the AB testing experiment, JD Sports began witnessing impressive results. With the advanced sorting strategy provided by Kimonix, the collection's conversion rate skyrocketed by an unprecedented 142%. The Kimonix solution proved its worth, affirming its efficacy in enhancing the online shopping experience and driving higher conversion rates.
Conclusion
★★★★★
“We absolutely love this app! It is very full of features and ways that help us merchandise our store. Very good service by the team in Kimonix and we are happy we chose this app.”
Ron Bar Levav
Online Merchandiser at JD Sports
Key Takeaways
142%
Improvement in Collections Conversion Rate
Just a week into the AB testing experiment, JD Sports began witnessing impressive results. With the advanced sorting strategy provided by Kimonix, the collection's conversion rate skyrocketed by an unprecedented 142%. The Kimonix solution proved its worth, affirming its efficacy in enhancing the online shopping experience and driving higher conversion rates.
- The significance of A/B testing in enhancing conversion rates
- The potential of sophisticated sorting strategies to structure product displays
- The value of considering multiple parameters like sales, conversion rate, and stock ratio in decision-making processes
Frequently Asked Questions
What results did JD Sports get from Kimonix?+
JD Sports improved collections conversion rate by 142%, more than doubling the rate at which collection page visits turned into purchases.
How did JD Sports more than double collection conversion rate?+
By surfacing related products at the moments shoppers were most likely to act on them, so browsing led toward relevant items instead of ending in a dead end, alongside data-driven ordering of the collections themselves.
Do related product recommendations lift results for sportswear retailers?+
Yes, because sportswear purchases are naturally multi-item: a shoe pairs with socks, a kit pairs with a base layer. Surfacing the complementary product at the right moment fits how people actually shop the category, and JD Sports saw collections conversion improve 142%.