After Integrating Kimonix's AI-Driven Sorting, Intersport DK Sees a 93% Increase in Collection CTRs in Just 1 Week
Intersport DK, part of the global Intersport network, has been a trusted name in sports retail since 1968. With over 60 stores and 700 employees across Denmark, they are dedicated to providing customers with high-quality sports gear and excellent service, helping everyone lead an active lifestyle.
93%
Increase in AVG Collection CTR
46%
Increase in Average Product Price
The Challenge
Intersport DK wanted to promote their top-performing products to improve CTRs. However, they also wanted to factor in pricing to increase revenue per order. This was something their current single-parameter collection strategy was not able to do.
Their main goal was to test Kimonix's AI sorting, which uses multiple ROI-focused parameters, against their current collection strategy to measure its impact on conversion rates and the types of products that receive clicks.
The Solution
Using Kimonix AMS (AI Merchandising Strategy), Intersport DK optimized their primary collection, which had the highest traffic and sales, by dynamically sorting products based on real-time data. Our AMS takes into account advanced parameters like sales performance, inventory, margins, and more, to ensure each collection is sorted with the most effective strategy.
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The Results
Intersport DK's average collection CTR increased by 93%, while the price increased by 46% in just one week.
By integrating Kimonix's AI-powered merchandising, Intersport DK transformed their collections, achieving significant improvements in both customer engagement and revenue. This success highlights the value of using data-driven strategies to align product sorting with business priorities.
Frequently Asked Questions
What results did Intersport DK see with Kimonix?+
Average collection click-through rate increased 93% and average product price rose 46%. Shoppers were both engaging with collections far more and moving toward higher-value products while doing so.
How did Intersport DK nearly double collection click-through rate?+
By ordering collections around what shoppers actually respond to rather than a fixed arrangement, so the products at the top of each collection were the ones most likely to earn a click.
How can sports retailers improve collection page engagement?+
Treat the order of a collection as a decision rather than a default. Sports catalogs span wide ranges of price and use case, so leading with the wrong products loses shoppers before they reach anything relevant. Intersport DK increased average collection CTR 93% by changing that.