Discount e-Retailer DailySale Increases YoY Click Through Rate by 221% Using AI Merchandising Strategy
DailySale is an e-commerce site offering a diverse range of products sold at discounted prices. Striving to save customers time by tracking the best deals. Categories include Apparel & Jewelry, Electronics, Home, Health & Beauty, Outdoors & Travel, and more.
221%
Increase in AVG Collection CTR (YoY)
The Challenge
DailySale needed to curate product selections that entice customers and increase smart collections. With dozens of products spanning multiple categories, it was impossible to manually determine and promote best-selling items while tracking margin and inventory.
They needed a solution to monitor data across categories, identify top performers, and track inventory. Goals: create a dynamic product mix based on advanced analytics, promote best performing products, and consider ROI-driven parameters while increasing CTR.
The Solution
Kimonix's AMS granted DailySale a powerful AI merchandising strategy considering sales, inventory, and margin. Automated dynamic sorting based on real-time data for their one-stop-shop store — eliminating manual tasks and ensuring the right products were surfaced at the right time.
The Results
DailySale achieved a 221% increase in average collection CTR year-over-year. Manual tasks were eliminated and sales increased for each sorted collection. The company could now focus on growing their business and improving the customer experience instead of manually managing collections.
Conclusion
What DailySale Says
“This app is extremely helpful in creating and sorting smart collections all while boosting profit for each sorted collection. The team is also very quick to accommodate, adding any specific features that you need to run your business. Highly recommended this app.”
Joseph Hofstatter
VP Strategy at DailySale
Key Takeaways
221%
Increase in AVG Collection CTR (YoY)
DailySale achieved a 221% increase in average collection CTR year-over-year. Manual tasks were eliminated and sales increased for each sorted collection. The company could now focus on growing their business and improving the customer experience instead of manually managing collections.
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