How Boyne Country Sports Nearly Doubled BFCM Profit with Shopify AI Merchandising
Rooted in the Boyne Resorts family, Boyne Country Sports is a specialty outdoor and lifestyle retailer selling high-quality gear, apparel, and expert advice for skiing, snowboarding, golf, and year-round adventure activities. Grown from a small mountain shop in northern Michigan into a trusted retail destination with multiple locations and a catalog of 20,000+ products across 50+ collections.
121%
Revenue Growth from Kimonix Collections
~2x
Gross Profit Nearly Doubled
41%
Higher Revenue Attributed to Kimonix
Why Manual Merchandising Breaks During BFCM
Without automation, Boyne Country Sports had to manually fix their collection orders during peak traffic — making it very difficult to protect margins while still driving revenue.
During BFCM, manual merchandising can't keep up with the pace. Teams are forced to constantly drag products, adjust tags, or reorder collections while traffic is at its highest, teams are at their busiest, and mistakes are at their costliest. For a brand with a catalog of 20,000+ products, the problem compounds: the more products you have, the harder it becomes to understand which ones should be prioritized right now.
The Solution
Kimonix added a real-time merchandising layer that continuously reordered collections based on live performance signals, ensuring shoppers always saw what was actually converting and contributing to profit in that moment. With Boyne's Shopify store already optimized for peak traffic by Roswell, Kimonix's real-time sorting replaced manual dragging, automatically prioritized high-margin products, and handled the complexity of 50+ collections — all during the most intense sales period of the year.
And because Kimonix works directly inside Shopify, the solution was quick to implement and easy to manage — even during the most intense sales period of the year.
The Results
Revenue from Kimonix-managed collections grew from 13.29% to 29.38% of total store revenue — a 121% increase. Nearly one in every three dollars spent during BFCM came from Kimonix-powered collections. Gross profit contribution nearly doubled, proving the impact extended beyond revenue to sustained profitability.
Boyne Country Sports didn't just sell more during BFCM — they sold better. Their collections prioritized products that protected margin during a period that normally forces retailers to sacrifice profitability.
- 121% growth in revenue from Kimonix-managed collections
- Gross profit contribution nearly doubled
- 41% higher revenue attributed to Kimonix
- Stronger margins during BFCM with no manual reordering
AI-Managed Collections Turn Peak Traffic into Profitable Growth
By automating collection sorting in real-time, Kimonix ensured Boyne Country Sports consistently surfaced the most profitable, high-performing products as demand shifted during BFCM.
This allowed the team to scale revenue while protecting margins, without manual merchandising or heavier discounting. A combination of stronger margins, higher revenue concentration, and automated AI-driven optimization at scale.
Conclusion
What Boyne Country Sports Says
“We are locked in and ready to go for Black Friday/Cyber Monday and confident with our merchandising strategy. We are very happy with what Kimonix has allowed us to do in this sales period!”
Thomas Phillips
VP of eCommerce, Boyne Country Sports
“Powerful tools, easy integration & excellent support.”
Thomas Phillips
VP of eCommerce, Boyne Country Sports
Key Takeaways
121%
Revenue Growth from Kimonix Collections
Revenue from Kimonix-managed collections grew from 13.29% to 29.38% of total store revenue — a 121% increase. Nearly one in every three dollars spent during BFCM came from Kimonix-powered collections. Gross profit contribution nearly doubled, proving the impact extended beyond revenue to sustained profitability.
- AI-managed collections turn peak traffic into profitable growth
- Real-time sorting replaces manual collection management during BFCM
- Automated prioritization of high-margin products at scale
- 121% revenue growth from Kimonix-managed collections
Want to test a tailor-made advanced merchandising strategy for your retail brand?
Request a Demo