How Boyne Country Sports Nearly Doubled Gross Profit During BFCM Using Shopify AI Merchandising
Rooted in the Boyne Resorts family, Boyne Country Sports is a specialty outdoor and lifestyle retailer selling high-quality gear, apparel, and expert advice for skiing, snowboarding, golf, and year-round adventure activities.
They have grown from a small mountain shop in northern Michigan into a trusted retail destination with multiple locations and an integrated role in the Boyne Resorts experience. But with big growth comes big merchandising challenges — a catalog of 20,000+ products across 50+ collections that has to perform every day, especially at peak.
~2x
Gross Profit Growth From Kimonix Collections
+121%
Revenue Growth From Kimonix Collections
29.38%
Of Total Store Revenue (up from 13.29%)
Why Manual Merchandising Breaks During BFCM
Boyne Country Sports faced a challenge many large-catalog Shopify brands recognize during Black Friday and the holiday season: their top collections were being dominated on peak traffic days by the wrong products — low-margin items, over-discounted products, or items that no longer matched shopper demand or their seasonal profit goals. They needed a solution that would not only automate their collections, but push revenue and profit.
Without automation, the team had to manually fix collection orders during peak traffic. That becomes unsustainable during BFCM — manual merchandising can't keep up with the pace. Teams are forced to constantly drag products, adjust tags, or reorder collections while:
- Traffic is at its highest
- Teams are at their busiest
- Mistakes are at their costliest
The Solution
During the peak holiday season, Boyne Country Sports optimized product discovery and Shopify BFCM merchandising with Kimonix's AI-managed collections.
With their Shopify store already optimized for peak traffic and performance by Roswell NYC, a Shopify Platinum Partner agency, the focus shifted to making sure that traffic was being directed toward the right products at the right time. Kimonix added a real-time merchandising layer that continuously reordered collections based on live performance signals — so shoppers always saw what was actually converting and contributing to profit in that moment.
Because Kimonix works directly inside Shopify, the solution was quick to implement and easy to manage — even during the most intense sales period of the year.
What Kimonix's AI Merchandising Replaced
- Real-time sorting that replaced manual dragging
- Automatic prioritization of high-margin products
- Dynamic collection sorting that adapts to BFCM condition changes
- A system that can handle the complexity of 50+ collections (that manual rules can't)
“We are locked in and ready to go for Black Friday/Cyber Monday and confident with our merchandising strategy. We are very happy with what Kimonix has allowed us to do in this sales period!”
Thomas Phillips
VP of eCommerce, Boyne Country Sports
The Results
During the BFCM and holiday peak, Boyne Country Sports' revenue from Kimonix-managed collections increased by 121%, growing from 13.29% to 29.38% of total store revenue. Nearly one in every three dollars spent during this period came from collections powered by Kimonix.
At the same time, gross profit contribution from Kimonix collections nearly doubled — proving the impact extended beyond revenue to sustained profitability.
Kimonix-managed collections became one of Boyne's primary revenue drivers during BFCM, not just a supporting channel. As peak traffic increased, more shoppers were guided to the products most likely to convert. And Boyne didn't just sell more — they sold better. Their Shopify AI merchandising prioritized products that protected margin during a period that normally forces retailers to sacrifice profitability.
- +121% revenue from Kimonix-managed collections (13.29% → 29.38% of total store revenue)
- Gross profit from Kimonix collections nearly doubled (~2x)
- Stronger margins through BFCM with no manual reordering
- Peak demand captured without deeper discounting
AI-Managed Collections Turn Peak Traffic into Profitable Growth
By automating collection sorting in real-time, Kimonix ensured Boyne Country Sports consistently surfaced the most profitable, high-performing products as demand shifted during BFCM.
This allowed the team to scale revenue while protecting margins — without manual merchandising or heavier discounting.
Conclusion
What Boyne Country Sports Says
★★★★★
“Powerful tools, easy integration & excellent support.”
Thomas Phillips
VP of eCommerce, Boyne Country Sports
What makes this result stand out is that Boyne Country Sports grew gross profit, month over month, during BFCM — a period typically associated with:
- Heavy promotions
- Margin compression
- Manual merchandising efforts
But with Kimonix's Shopify AI merchandising, Boyne Country Sports achieved the opposite:
- Stronger margins
- Higher revenue concentration
- Automated, AI-driven optimization at scale
This combination allowed the brand to capture peak demand without relying on deeper discounts or manual merchandising.
Key Takeaways
~2x
Gross Profit Growth During BFCM
During the BFCM and holiday peak, Boyne Country Sports' revenue from Kimonix-managed collections increased by 121%, growing from 13.29% to 29.38% of total store revenue. Nearly one in every three dollars spent during this period came from collections powered by Kimonix.
- Manual collection sorting breaks down at peak traffic — Shopify AI merchandising scales with demand
- Real-time, profit-aware sorting prioritizes high-margin products without manual rules
- Gross profit can grow during BFCM when collections adapt to live performance signals
- A catalog of 20,000+ products and 50+ collections is unmanageable by hand — but automated end-to-end with Kimonix
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