How do you increase average order value on Shopify?

Start by knowing which number you are moving

Average order value is revenue divided by orders. That means it moves for two different reasons: shoppers buying more, or cheap orders disappearing. A rise caused by losing low-value customers is not a win, so look at order count alongside it. If AOV climbs while orders fall, you have changed who buys, not how much they buy.

The levers that hold up

Bundling from real purchase data. Pairings taken from what actually sells together outperform ones assembled by category, because they capture the reason two things belong in the same basket.

Cross-sell during browsing rather than at checkout. By the time a shopper reaches checkout they are in completion mode and additions read as friction. The moment they have chosen a product but not yet moved on is when a complement is genuinely useful.

A free-shipping threshold set just above your current average. If most orders land near a number, a threshold slightly above it gives shoppers a concrete reason to add one more item, and the shipping cost is covered by the increase.

The lever that usually backfires

Discounting to hit a spend level raises order size and lowers the margin on every order that would have happened anyway. It also trains repeat customers to wait. If you use it, apply it to products you actually need to move rather than across the catalog.

Where merchandising fits

Most of the gap between what a shopper buys and what they would have bought is products they never saw. Ordering collections on live performance data, and placing recommendations where the shopper is receptive, raises order value without touching price. That is a merchandising problem before it is a promotions problem.