#1 Marketing Hacks from Leading Shopify Experts
Want to know what leading Shopify experts are doing for their top merchants this coming holiday season? We've got the inside scoop.
We reached out to agencies and industry leaders to get marketing hacks from leading Shopify experts to help you optimize your marketing and boost conversions. These include top tips from the following:
Ready to upgrade your marketing to pro level? Let’s jump in.
1. Mine Existing Upsells for New Opportunities
According to Paul Rogers, managing director of Vervaunt, one of the most significant and consistent opportunities to drive more revenue to your store is mining your existing upsells for new opportunities.
By reviewing existing upsells and looking for additional opportunities to sell products together strategically, eCommerce retail brands are able to boost sales via bundling promotions and increase AOVs as part of the cart process or post-purchase procedures.
Here are just some examples of the success his eCommerce merchants are seeing from this approach.
So what does Paul recommend online retail marketers do to duplicate their clients’ success?
He suggests reviewing ALL your upsells on your store to ensure none have broken stock, are unavailable, or are out of line with recent trends. Additionally, for the coming peak shopping months, brands will want to ensure that their gifting bundles are highly visible, along with other performant bundles.
Here are some of his practical upsell and bundle tips:
- Static bundles. Build static bundles or quantity upsells that stores promote with strategically placed CTAs across their sites.
- Accessory upsells. Consider accessory upsells within the product, cart, and checkout flows to boost AOVs (without, of course, causing unnecessary distraction).
- PDP bundling. Consider isolated “add to basket” upsells or PDP bundling. This is something Fairfax & Favor has achieved beautifully with their boot tassel upsells.
2. Never Underestimate the Power of Store Site Speed
As the Head of Strategy and co-founder of Quickfire Digital, Shopify expert Fred Cohen knows all about the need for speed and lists page load times as one of the most critical conversion factors. This is especially true during peak shopping times.
And the stats backing this up don’t lie!
According to Google, with every second of delay in mobile page load, online conversions can fall by up to 20%. Additionally, an analysis conducted this year by one marketing agency showed that a site that loads in one second has a conversion rate 2.5X higher than a site that loads in five seconds.
So, what can you do to speed up your store? Here’s what Fred suggests.
New to Google Tag Manager? Here’s an overview of all the key features.
3. Invest in Advanced Product Sorting and Merchandising
One of the significant factors that impacts your conversion rates and your overall store performance is your product sorting and merchandising strategy.
This means ensuring that you are sorting your products in a way that pushes the most important product first. Not just your bestsellers, but products your shoppers would be interested in that offer the most profit potential.
This is something Daniel Gurevitch, eCommerce manager, Shopify expert, and CEO of Kimonix, knows all about. In fact, he built a whole SaaS product around it.
Daniel says that another important aspect of the performance of your product collections is maintaining a good customer experience and making sure that collection pages with varied products are well organized by the type of products.
And, of course, you will want to automate everything. It’s almost impossible to invest in advanced product sorting and online merchandising strategies. This is where Kimonix comes in.
4. Devote Big Effort to Marketing Landing Page Optimization
Maurice Rahmey, the co-founder and co-CEO of Disruptive Digital, understands just how powerful the right ads are at the right time for ensuring that you’re bringing ready traffic to your retail store.
However, while yes, emails and ads drive site traffic, strong landing pages are ultimately required to convert those visitors into customers. And how do you ensure that they do so? By investing effort and budget into fully optimizing all your landing pages.
According to Maurice, this comes down to three key elements:
- CTAs (call-to-actions)
Let’s review his expert strategy for each!
Don’t forget to add as much personalization to your landing pages as well. You can do this by:
- Matching your product discovery pages to your channels
- Boosting relevancy with customization and personalization
- Enhancing profits by factoring in important retail metrics
- Strengthening conversion potential with UX hacks
- Using analytics to optimize and tweak for sustained growth
You can read more about how to do just this in our How to Use Personalized Product Discovery Landing Pages to Drive ROAS post.
5. Opt for an Actionable Data-Driven Optimization Approach Instead
What is Joris Bryon’s, CEO of Dexter Agency, number one conversion tip to online retailers? Ditch over-generalized tips. Choose an actionable data-driven optimization approach instead.
He knows trending tips and hacks are “sexy,” and yes, they may even get you a quick win, but Joris says, in his experience, it is not a sustainable strategy for conversion optimization.
So, what does this eCommerce marketing expert suggest to online retailers to do instead? Let’s take a look.
And what does he mean by taking a “data-driven approach,” in terms of A/B testing? This means collecting actionable data.
According to Joris, actionable data is not about collecting more data but gathering more of the right insights.
And how do you know the difference? He recommends always asking yourself the following:
- “What can I do with this data to… (optimize the site, improve the UX, improve my marketing, etc.)?”
If you can’t answer that question, don’t use this data!
For instance, if you know the average time on site has increased, how can you use this data? The truth is, in most cases, you just can’t, because it could mean a lot of things, which are frequently irrelevant.
If you want to learn more about how you can get those actionable insights and follow a data-driven optimization approach, you can get a free PDF version of Joris’s book, Kill Your Conversion Killers, here.
6. Optimize Your Online Store Performance with Smart Filters
According to Dana Halperin, Lead eCommerce Specialist at BOA Ideas, merchants don’t always pay enough attention to eCommerce product filters. And that’s a mistake!
Why? Filters can have a major impact on your customers’ shopping experience and your website performance.
This is why Dana says that to ensure you are able to provide an overall positive shopping experience for the users browsing your shop, you must implement a filtering system that improves product discoverability, serve shoppers’ needs, and, as a result, draw more sales.
And how to ensure your filtering system does just that? Dana says there are many things to consider when designing your filters, but these three are a good place to start:
Let’s review the expert strategy she gives for each.
7. Boost Email Marketing with Inventory Optimization Automation
We know that inventory optimization dramatically affects profitability, not only affecting costs on the backend but dramatically affecting the front-end merchandising and conversion rates thereof.
However, despite how important it is to manage both marketing and inventory optimization — and ensuring they work seamlessly together — it becomes almost impossible to do without the right automation strategies and tools.
Bob Rockland, CCO and co-founder of Code, knows all about the importance of inventory optimization and automation. Here are the strategies and tools he recommends for online retail stores in order for them to be able to boost email marketing with inventory optimization automation.
Bob suggests using the same approach with Meta marketing. He outlines that they have had a lot of success using Kimonix to maintain their client's product catalogs via Channable or other feed managing tools.
This makes it possible for them to update retargeting campaigns on auto-pilot and ensure they are fresh every day and have less ad fatigue with their audience.
There you have it, top marketing and conversion tips from leading eCommerce and Shopify experts. Let’s recap:
Still have eCommerce marketing questions? Get in touch with our team here!