31% Conversion Uplift in Just 1 Week by Merchandising for Global Markets

EME Studios is a streetwear label based in Spain, combining fashion, art, and social commentary. Their collections often include bold statements, unexpected silhouettes, and capsule drops with strong visual identity.

But with such a large catalog that appealed to such a vast market, they needed a merchandising upgrade. 

31%

Overall Global Store Conversion Rate

The Challenge

Before Kimonix, the EME Studios team was sorting by a single parameter:

However, with fast-growing demand across their top five global markets, that approach wasn’t cutting it anymore. They needed smarter merchandising rules and the ability to sort collections differently per market — without having to manually tweak every collection.

And they needed their solution to be able to improve conversion rates by adapting product sorting to reflect inventory and demand for their chosen countries.

The Fix: Real-Time Merchandising with Regional Control

Using Kimonix’s Shopify Markets Integration, EME Studios was able to set unique sorting rules by region, a major win for their global shoppers.

Conclusion: An Endorsement of Success

They also applied Kimonix’s Variant with Stock feature to prioritize main sizes in stock, ensuring high-converting options were shown first and out-of-stock items were pushed down. This is especially important in apparel.

The impact in just one week?  

Kimonix vs. Manual

Metric
With Kimonix
Before (Manual)
Conversion Rate
+31%
Baseline
Time to Results
1 Week
N/A
Region-Specific Merchandising
Enabled
Not Available
Variant with Stock Prioritization
Implemented (Main Sizes)
Not Available
I spent several months trying to convince the team to implement this app. After testing several Shopify apps, I can confirm that it's the Ferrari of web merchandising; you can see the results from the first week.
- Pedro Miralles, Senior Demand Planner & Strategic Buyer
April 3
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