How Tapcart & Kimonix Drove 93% App Retention and 67% Profit Growth for SikSilk
Looking to scale their store performance, SikSilk needed a more efficient system to:
- Handle intricate inventory operations
- Organize collections seamlessly
- Maintain a unified, premium shopping experience across all regions and devices
To do that, they needed to upgrade from their previous merchandising tool to a Shopify app that included the flexibility and intelligence required for real-time, variant-level control, while ensuring those merchandising decisions carried through consistently to their Tapcart-powered mobile app.
Just the things that we've built our fashion brand merchandising platform around!
67%
Share of Total Gross Profit
31%
Monthly Revenue Contribution
93%
App Retention Rate
About
SikSilk is a UK-based fashion brand recognized for their fusion of sportswear and street style.
Established in 2012 by friends Barry Gill, David Thompson, and Sam Kay from Scarborough, North Yorkshire, the label has rapidly gained a strong following, especially among younger audiences who love their bold, modern aesthetic.
With retail locations and partners throughout the United States, Europe, and Australia, SikSilk has cultivated a worldwide fan base.
Kimonix powers the merchandising logic.
Tapcart delivers it seamlessly to mobile shoppers.
The Merchandising Challenge
Using a competing Shopify merchandising platform, SikSilk was searching for something with the flexibility and intelligence required for real-time, variant-level control.
Their merchandising team needed a solution that could:
In a nutshell: So, they approached us about our Shopify app for collection sorting, looking to optimize how products and variants were displayed. The latter becomes a pain point for many brands due to Shopify's limitations around managing different collection sorting strategies and product recommendations per market. This complexity was further amplified on mobile, where SikSilk needed the same real-time, size-aware merchandising logic to power their Tapcart app and deliver a consistent experience across all shopping channels.
- Sort collections dynamically based on products that have core sizes in stock
- Simplify merchandising within Shopify Markets
The Winning Merchandising Solution
Kimonix equipped SikSilk with advanced collection sorting capabilities, allowing the brand to automatically sort products in real-time based on over 100 parameters, such as:
- Variants in stock (which enables automatic sorting based on main-size availability)
- Revenue
- Margin
…and many more!
Additionally, Kimonix's recently released no-code Shopify Markets integration offered an easy, hassle-free, plug-and-play solution to one of Shopify's biggest challenges: localized merchandising per market.
This feature streamlined SikSilk's multi-regional operations, ensuring that customers across markets see the most accurate, localized inventory every time they shop - across both web and their Tapcart mobile app.
The Impact
Over a period of 30 days, SikSilk's Kimonix-managed collections generated 31% of the brand's total monthly revenue and delivered an impressive 67% of total gross profit.
This performance extended seamlessly into SikSilk's Tapcart-powered mobile app, helping the brand maintain an exceptional 93% app retention rate among its most loyal customers. By combining smart automation, dynamic variant-level control, and intuitive merchandising, SikSilk now delivers a more personalized and frictionless shopping experience across all channels.
Conclusion
What SikSilk Says
★★★★★
“If you're a Shopify merchant dealing with multi-location inventory or fashion sizing challenges, I highly recommend Kimonix. They've truly helped elevate our eCommerce operations! Five stars all the way.”
Christopher Langshaw
eCommerce Manager, SikSilk
“Intuitive, powerful merchandising is at the core of what makes SikSilk's app such a successful channel for their most loyal customers — it's what helps them maintain a 93% app retention rate. The cherry on top is Tapcart's Shopify Markets localization, which tailors language and currency by region and allows their global ambitions to scale.”
Jon Knott
Director, Ecosystem Partnerships, Tapcart
“Kimonix's new markets fix allows us to manage multiple stock locations seamlessly, which has streamlined our inventory across different regions. The ability to sort products by sizes based on stock availability has made browsing much more intuitive, reducing cart abandonment and improving the overall shopping experience.”
Christopher Langshaw
eCommerce Manager, SikSilk
Kimonix helps leading global brands like SikSilk merchandise smarter, grow faster, and sell more profitably across every channel—from web to mobile with Tapcart.
Want to replicate this global success? Book a free Kimonix demo to see how intelligent merchandising powers high-performing shopping experiences wherever customers shop.
Want to test a tailor-made advanced merchandising strategy for your retail brand?
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