Looking to scale their store performance, SikSilk needed a more efficient system to:
Handle intricate inventory operations
Organize collections seamlessly
Maintain a unified, premium shopping experience across all regions and devices
To do that, they needed to upgrade from their previous merchandising tool to a Shopify app that included the flexibility and intelligence needed for real-time, variant-level control.To do that, they needed a Shopify app that included the flexibility and intelligence required for real-time, variant-level control, while ensuring those merchandising decisions carried through consistently to their Tapcart-powered mobile app.
Just the things that we’ve built our fashion brand merchandising platform around!
SikSilk is a UK-based fashion brand recognized for their fusion of sportswear and street style.
Established in 2012 by friends Barry Gill, David Thompson, and Sam Kay from Scarborough, North Yorkshire, the label has rapidly gained a strong following, especially among younger audiences who love their bold, modern aesthetic.
With retail locations and partners throughout the United States, Europe, and Australia, SikSilk has cultivated a worldwide fan base.
Using a competing Shopify merchandising platform, SikSilk was searching for something with the flexibility and intelligence required for real-time, variant-level control.
Their merchandising team needed a solution that could:
Sort collections dynamically based on products that have core sizes in stock
Simplify merchandising within Shopify Markets
So, they approached us about our Shopify app for collection sorting, looking to optimize how products and variants were displayed.
The latter becomes a pain point for many brands due to Shopify’s limitations around managing different collection sorting strategies and product recommendations per market.
This complexity was further amplified on mobile, where SikSilk needed the same real-time, size-aware merchandising logic to power their Tapcart app and deliver a consistent experience across all shopping channels.
Kimonix equipped SikSilk with advanced collection sorting capabilities, allowing the brand to automatically sort products in real-time based on over 100 parameters, such as:
Variants in stock (which enables automatic sorting based on main-size availability)
Revenue
Margin
…and many more!
Additionally, Kimonix’s recently released no-code Shopify Markets integration offered an easy, hassle-free, plug-and-play solution to one of Shopify’s biggest challenges: localized merchandising per market.
This feature streamlined SikSilk’s multi-regional operations, ensuring that customers across markets see the most accurate, localized inventory every time they shop - across both web and their Tapcart mobile app.
Share of Total Gross Profit
Monthly Revenue Contribution
Over a period of 30 days with Kimonix, SikSilk’s Kimonix-managed collections:
Generated 31% of the brand’s total monthly revenue
And delivered an impressive 67% of total gross profit
With a properly-balanced merchandising strategy in place, the company achieved the following results:
Drove two-thirds of the overall profit!
This performance extended seamlessly into SikSilk’s Tapcart-powered mobile app, which helped the brand maintain an exceptional 93% app retention rate among its most loyal customers.
"Intuitive, powerful merchandising is at the core of what makes SikSilk’s app such a successful channel for their most loyal customers—it’s what helps them maintain a 93% app retention rate. The cherry on top is Tapcart’s Shopify Markets localization, which tailors language and currency by region and allows their global ambitions to scale."
Jon Knott | Director, Ecosystem Partnerships | Tapcart
By combining smart automation, dynamic variant‑level control for eCommerce, and intuitive merchandising, SikSilk has transformed how they manage collections.
The brand is now able to deliver a more personalized and frictionless shopping experience across all channels, while operating more efficiently behind the scenes.
Kimonix helps leading global brands like SikSilk merchandise smarter, grow faster, and sell more profitably across every channel—from web to mobile with Tapcart.
Want to replicate this global success? Book a free Kimonix demo to see how intelligent merchandising powers high-performing shopping experiences everywhere customers shop.
