Looking to scale their store performance, SikSilk needed a more efficient system to:
Handle intricate inventory operations
Organize collections seamlessly
And maintain a unified, premium shopping experience across all regions
To do that, they needed to upgrade from their previous merchandising tool to a Shopify app that included the flexibility and intelligence needed for real-time, variant-level control.
Just the things that we’ve built our apparel brand merchandising platform around!
SikSilk is a UK-based fashion brand recognized for their fusion of sportswear and street style.
Established in 2012 by friends Barry Gill, David Thompson, and Sam Kay from Scarborough, North Yorkshire, the label has rapidly gained a strong following, especially among younger audiences who love their bold, modern aesthetic.
With retail locations and partners throughout the United States, Europe, and Australia, SikSilk has cultivated a worldwide fan base.
Using a competing Shopify merchandising platform, SikSilk was searching for something with the flexibility and intelligence required for real-time, variant-level control.
Their merchandising team needed a solution that could:
Sort collections dynamically based on products that have core sizes in stock
Simplify merchandising within Shopify Markets
So, they approached us about our Shopify app for collection sorting, looking to optimize how products and variants were displayed.
The latter becomes a pain point for many brands due to Shopify’s limitations around managing different collection sorting strategies and product recommendations per market.
Kimonix equipped SikSilk with advanced collection sorting capabilities, allowing the brand to automatically sort products in real-time based on over 100 parameters, such as:
Variants in stock (which enables automatic sorting based on main-size availability)
Revenue
Margin
…and many more!
Additionally, Kimonix’s recently released no-code Shopify Markets integration offered an easy, hassle-free, plug-and-play solution to one of Shopify’s biggest challenges: localized merchandising per market.
This feature streamlined SikSilk’s multi-regional operations, ensuring that customers across markets see the most accurate, localized inventory every time they shop.
Drive of Total Gross Profit
Drive of Total Monthly Revenue
Over a period of 30 days with Kimonix, SikSilk’s Kimonix-managed collections:
With a properly-balanced merchandising strategy in place, the company achieved the following results:
Generated 31% of the brand’s total monthly revenue
And delivered an impressive 67% of total gross profit
With a properly-balanced merchandising strategy in place, the company achieved the following results:
Drove two-thirds of the overall profit!
Proving that investing in intelligent merchandising doesn’t just boost conversion — it drives sustainable profitability.
By combining smart automation, dynamic variant‑level control for eCommerce, and intuitive merchandising, SikSilk has transformed how they manage collections.
The brand is now able to deliver a more personalized and frictionless shopping experience, while operating more efficiently behind the scenes.
Kimonix continues to help leading global brands like SikSilk merchandise smarter, grow faster, and sell more profitably, one collection at a time
Want to duplicate this fashion brand global merchandising success? Reach out for a free demo!
