How Neven Eyewear Drove a 44% Increase in Conversion Rate in Just 8 Weeks

Neven Eyewear started in a small room on Florida's Space Coast, hand-packing boxes of affordable polarized sunglasses. Their mission was simple: prove that great eyewear doesn't need to cost a fortune. Now shipping millions of pairs worldwide, they've built a community around honest pricing and designs that actually work for real people. But their growth did have one big downside: managing their increasing SKUs in a scalable way.

The Challenge

As their catalog expanded from classic aviators to prescription glasses and blue light blockers, keeping collections organized became a substantial problem. Store browsers were having to dig deep to find what they wanted, likely causing first-time shoppers to abandon the buying journey early.

This led to sales bottlenecks, drops in overall marketing ROIs, and frustrated returning customers. What Neven Eyewear needed was a way to surface the right products without manually sorting through hundreds of SKUs — optimized for both sales and profitability, automated with real-time data.

The Solution

Kimonix's Collection Sorting automatically matches product placement to the most-profitable options for the products shoppers are actively looking for. Instead of manually reordering every week, Kimonix optimizes for both sales and profitability while keeping the shopping experience smooth — all automated and using real-time data.

Now, instead of manually reordering their site every week, Kimonix automatically surfaces the right products to the right shoppers at the right time.

The Results

In just 8 weeks, Neven Eyewear saw a 44% conversion rate increase and a 16% month-over-month sales increase. These substantial results prove that automating the backend doesn't just save time — it drives real, sustained revenue needed for scaling retailers.

Neven Eyewear continues to use Kimonix to scale their merchandising as they grow, freeing up time to focus on what they're good at: designing eyewear people actually want to wear.