Neven Eyewear was facing the all-too-common merchandising problem with:
Products not showing up in the right order
Having to rely on manual sorting through hundreds of SKUs
This is something so many online retail stores with larger, dynamic catalogs face with Shopify’s default collections.
What they needed was a much more efficient way to surface the right products to the right shoppers at the right time — without any manual fidgeting. Even better if this efficient strategy also optimizes overall profit.
Enter Kimonix!
In just eight weeks of Kimonix-managed collections, Neven Eyewear saw:
Neven Eyewear started in a small room on Florida's Space Coast, hand-packing boxes of affordable polarized sunglasses. Their mission was simple: Prove that great eyewear doesn't need to cost a fortune.
Now shipping millions of pairs worldwide, they've built a community around honest pricing and designs that actually work for real people.
But their growth did have one big downside:
Managing their increasing SKUs in a scalable way
As their catalog expanded from classic aviators to prescription glasses and blue light blockers, their merchandising managers found that keeping collections organized was becoming a substantial problem.
This meant store browsers were having to really dig to find what they wanted. Likely causing many first-time potential shoppers to abandon the buying journey early, which can lead to:
Sales bottlenecks
Drops in overall marketing ROIs
And frustrated returning customers (lowering retention)
What Neven Eyewear needed was a way to surface the right products without manually sorting through hundreds of SKUs.
And they needed this solution to ensure their sorting was:
Optimized for both sales and profitability
While also keeping the shopping experience smooth
…and many more!
All automated and using real-time data.
This is exactly what Kimonix’s Collection Sorting was able to do for them!
Now, instead of them having to manually reorder their site every week, Kimonix automatically matches product placement to the most-profitable options for the products their shoppers are actively looking for.
Conversion Rate Increase
MoM Sales Increase
In just 8 weeks, Neven Eyewear saw a 44% conversion rate increase.
If you're dealing with growing product catalogs, and manual merchandising is slowing you down, let's talk.
Kimonix can help you optimize your collections so you can focus on building your brand.
