How Hunza G Put 31% of Their Revenue on Autopilot
Hunza G is a British swimwear brand and the original crinkle™ label, known for its signature one-size-fits-all approach. Founded in 1984 and revived in 2015, the brand has built a global following across four decades — selling direct to consumers through Shopify.
31%
of Monthly Revenue from Kimonix Collections
Top 2
Best Sellers & Swimsuits Rank as Highest-Traffic Collections
The Challenge
As a globally recognized brand with a high-traffic Shopify store, Hunza G needed more than basic collection sorting. Their goals were specific: improve merchandising and conversion performance across key collections, explore A/B testing and personalization capabilities, and transition from native Shopify collections to a fully strategy-driven setup — without losing control of the process.
With no dedicated in-house merchandising function, they needed a partner as much as a tool.
The Solution
Hunza G partnered with the Kimonix team to redesign how their highest-traffic Shopify collections rank and adapt — moving from native Shopify ordering to a fully data-driven, strategy-led setup that still leaves brand control in their hands.
Multi-Signal Sorting Tuned to Hunza G's Catalog
Rather than relying on a single metric, Kimonix combines sales velocity, conversion rate, and daily sales signals to continuously re-rank products across collections.
The result is a ranking model that reflects how shoppers actually buy from Hunza G — not a static order set once and forgotten.
Hands-On Brand Controls Inside the Automation
Hunza G layers manual brand controls on top of the automated logic — keeping their merchandising team in the driver's seat for the moments that matter.
- Pinned products lock hero pieces into top positions on key collections
- Push/pull tag logic boosts or buries individual products without rebuilding rules
- Product grouping keeps coordinated items merchandised together
- Best Sellers locks the brand's hero products on top while live performance data re-ranks everything below
Strategy Set Collaboratively, Then Run Automatically
For a brand without a dedicated in-house merchandising function, this collaborative model has been the unlock. Strategies are co-designed with the Kimonix team — and once live, they run on their own.
Hunza G gets the impact of a dedicated merchandising team without having to staff one.
The Results
Nearly a third of Hunza G's total monthly revenue now flows through Kimonix-managed collections. Best Sellers and Swimsuits consistently rank as their highest-traffic collections, each driving strong product engagement from browse to purchase.
What started as a goal to improve conversion performance has become a core part of how Hunza G runs its store.
Conclusion
What Hunza G Says
★★★★★
“Really great app to merchandise our Shopify store. Amazing expertise and availability from the team at Kimonix to have calls to talk through our ambition and requirements. Would really recommend — especially for a brand that doesn't have this function in house.”
Amber Ledward
Ecommerce Assistant, Hunza G
Key Takeaways
31%
of Monthly Revenue Generated Through Kimonix Collections
Nearly a third of Hunza G's total monthly revenue now flows through Kimonix-managed collections. Best Sellers and Swimsuits consistently rank as their highest-traffic collections, each driving strong product engagement from browse to purchase.
- Enterprise-level merchandising isn't just for brands with dedicated teams
- Combining sales velocity, conversion rate, and daily signals outperforms any single metric
- Pinned hero products plus push/pull tag logic keep brand control intact while automation runs the rest of the catalog
- Strategy set collaboratively, then run automatically — full control without the overhead of an in-house function
Want to test a tailor-made advanced merchandising strategy for your retail brand?
Request a Demo