Prestigious Brand Davosa USA Decreases Non-Moving Inventory by 16% and Increases Conversion Rates by 32% with Advanced Merchandising

Davosa is a renowned Swiss watch brand producing timepieces since 1881. Known for exceptional craftsmanship and quality, they offer mechanical and quartz models including dress, sports, dive, and pilot watches.

The Challenge

Davosa USA struggled with non-moving inventory despite having high-quality products and strong best-sellers. Their previous strategies weren't effective at moving slower items, and they needed a delicate balance between maximizing sales and minimizing inventory — all without negatively impacting conversion rates.

• Sell non-moving inventory without decreasing conversion rates
• Segment products into distinct categories with unique strategies
• Execute a marketing strategy that balanced promotion between categories

The Solution

Kimonix helped Davosa USA establish a multi-segment collection differentiating three product types: best performing items, non-moving inventory, and new items. Automated alternation created a balanced product mix with a unique sorting approach per segment, ensuring every category got strategic visibility.

The Results

In their first month, Davosa USA decreased non-moving inventory by 16% and increased overall conversion rates by 32%, achieving both goals simultaneously without any negative impact on sales.