How Alembika Turned a Klaviyo Flow Into a 38.7%-CVR Revenue Channel

By connecting Kimonix's product intelligence to Klaviyo, Alembika built an email program that doesn't just send products — it sends the right products to the right person, every time.

About

Founded in 2005, Alembika is a global apparel brand designing flattering, layered fashion for women 40+. Founded by designer Hagar Alembik-Hazofe and Dr. Judy Fadlon, the brand has grown into a recognized online fashion name with a loyal worldwide following.

With a deep, rotating catalog and a highly engaged email audience, Alembika needed their email program to work harder — not just reach more people, but reach the right people with the right products.

Kimonix powers the personalized product intelligence.

Klaviyo powers the email channel and delivery.

Goals

• Drive more revenue from email without increasing send frequency
• Move beyond one-size-fits-all product blocks to true 1:1 personalization
• Apply the same data logic powering their collections to their email campaigns
• Build a repeatable, low-effort program that compounds over time

The Challenge

Alembika's email list is engaged — but engagement only converts when the products shown are actually relevant. Standard email product blocks, manually curated or rule-based, couldn't keep pace with a rotating catalog and a diverse customer base with different preferences, purchase histories, and price sensitivities.

They needed a way to bring the same multi-parameter product logic they were already using in Kimonix — revenue, inventory, margin, returns, personalization — into every email send, automatically.

Kimonix Product Intelligence, Delivered Through Klaviyo

Using Kimonix's Klaviyo integration, Alembika embedded dynamically personalized product selections directly into their email flows. Each send pulls products ranked by Kimonix's engine — combining individual shopper behavior with store-wide performance data — so every recipient sees a product set built for them, not the average customer.

This approach covers their full email calendar — recurring weekly flows, seasonal campaigns, welcome sequences, and win-back flows for lapsed customers. The same integration powers all of it.

The Results

Consistent conversion, across every campaign type

Across multiple campaign types, Alembika's Kimonix-powered email program has delivered conversion rates that consistently outperform standard ecommerce email benchmarks — which typically range from 1–3%.

What makes these numbers significant isn't just the peak — it's the consistency. Welcome flows, seasonal sends, win-back campaigns, weekly recurring flows: all performing well above industry averages, without manual product selection or ongoing maintenance.

Alembika's highest-volume flow has been running continuously — it didn't spike and fade, it became infrastructure.