Alembika Leverages Personalized Product Recommendations to Achieve an Impressive Email Marketing Conversion Rate of 29% and 88X in ROI on Total App Cost
Founded in 2005, Alembika is an apparel brand targeting women 40+ with flattering layered designs. Founded by fashion designer Hagar Alembik-Hazofe and Dr. Judy Fadlon, the brand has become a popular global online fashion name.
29%
Increase in Conversion Rates
88x
ROI on Total App Cost
The Challenge
Alembika wanted to increase campaign conversion rates by sending more-personalized recommendations to their Klaviyo mailing lists. Their existing approach lacked the multi-parameter precision needed to truly personalize at scale — considering both individual subscriber preferences and product-level retail KPIs.
The Solution
Using Kimonix's Collections for Marketing feature, Alembika created three email campaigns over four months with dynamically changing product selections. Each campaign was personalized based on subscriber purchase history (1:1 personalization) combined with advanced product analytics — integrated seamlessly with Klaviyo.
The Results
Alembika saw 29% conversion rates and an 88X ROI on the total Kimonix platform cost. The seamless Shopify sync and dynamic product selection transformed their email marketing into a precision revenue channel.
Conclusion
What Alembika Says
“We have just started using Kimonix in our store and we love the detailed presentation of data and the countless merchandising possibilities it allows us to utilize. The seamless sync with Shopify is an absolute time and effort saver. Highly recommended!”
Alin Wagner
Head of Marketing and eCommerce, Alembika
Key Takeaways
88x
ROI on Total App Cost
Alembika saw 29% conversion rates and an 88X ROI on the total Kimonix platform cost. The seamless Shopify sync and dynamic product selection transformed their email marketing into a precision revenue channel.
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