Readers.com Boosts Revenue by +41% with Kimonix's A/B Testing

Readers.com is a family-founded brand making reading glasses more affordable, accessible, and enjoyable. A trusted online destination for stylish readers with fast shipping and friendly service.

The Challenge

With hundreds of products and varied customer reading needs, Readers.com faced the challenge of surfacing the right products to the right shoppers — without relying on instinct or spending hours manually reordering collections.

Their merchandising strategy was clear but not optimized for sales velocity or profit. They wanted to test a smarter approach before fully committing to a new strategy.

The Solution

Readers.com ran two 30-day A/B tests comparing Kimonix-managed collections versus manually curated ones. Both segments received nearly equal traffic for a fair comparison.

Kimonix dynamically sorted collections using real-time store data — considering profit margins, inventory levels, product freshness, and smart segmentation — instead of static lists or guesswork.

The Results

Kimonix-managed collections saw 41% higher revenue, 36% higher conversion rates, 32% more units sold, and 15% more product views. Collections managed by Kimonix enabled smarter conversions, more inventory movement, and increased revenue — all without additional traffic.

• 41% higher revenue
• 36% higher conversion rates
• 32% more units sold
• 15% more product views
• More balanced inventory health