Readers.com Boosts Revenue by +41% with Kimonix's A/B Testing
Readers.com is a family-founded brand making reading glasses more affordable, accessible, and enjoyable. A trusted online destination for stylish readers with fast shipping and friendly service.
+41%
Higher Revenue
36%
Higher Conversion Rates
32%
More Units Sold
The Challenge
With hundreds of products and varied customer reading needs, Readers.com faced the challenge of surfacing the right products to the right shoppers, without relying on instinct or spending hours manually reordering collections.
Their merchandising strategy was clear but not optimized for sales velocity or profit. They wanted to test a smarter approach before fully committing to a new strategy.
The Solution
Readers.com ran two 30-day A/B tests comparing Kimonix-managed collections versus manually curated ones. Both segments received nearly equal traffic for a fair comparison.
Kimonix dynamically sorted collections using real-time store data (considering profit margins, inventory levels, product freshness, and smart segmentation), instead of static lists or guesswork.
Explore Kimonix collection sorting →
The Results
Kimonix-managed collections saw 41% higher revenue, 36% higher conversion rates, 32% more units sold, and 15% more product views. Collections managed by Kimonix enabled smarter conversions, more inventory movement, and increased revenue, all without additional traffic.
- 41% higher revenue
- 36% higher conversion rates
- 32% more units sold
- 15% more product views
- More balanced inventory health
Conclusion
★★★★★
“We've been using this app to automate product sorting on our Shopify stores, and it's been incredibly helpful. Not only has it saved us a lot of time by eliminating the need to sort products manually, but it also helped improve our merchandising results. The team at Kimonix has been very responsive and supportive in helping us find the right strategies tailored to our product range. Highly recommended!”
Ludovica Vottero
Digital Product Specialist, Readers.com
Frequently Asked Questions
What results did Readers.com see with Kimonix?+
Revenue rose 41%, conversion rate improved 36%, and units sold increased 32%. All three moving together indicates more shoppers finding something to buy, rather than a smaller number of larger orders flattering the revenue figure.
How did Readers.com lift revenue by 41%?+
By ordering collections on live performance data so the strongest products led, instead of a fixed arrangement that treated every product the same regardless of how it was selling.
Does collection sorting work for eyewear and reading glasses retailers?+
Yes. Catalogs where products differ on fine attributes like strength, frame shape and style are hard for shoppers to navigate by browsing alone, so what appears first does a lot of the work. Readers.com grew conversion 36% by changing that ordering.