Discount e-Retailer DailySale Increases YoY Click Through Rate by 221% Using AI Merchandising Strategy
A powerful merchandising strategy can be the difference between a successful e-commerce store and an underperforming one, especially when it comes to increasing your click through rate (CTR).
But without access to advanced product analytics, retailers are forced to rely on best practices and intuition alone, which can be a costly mistake in such a fast-paced market. Furthermore, retailers that don't incorporate a data-driven approach often miss out on opportunities to improve their profits.
To avoid this problem, DailySale (an e-retailer of discounted goods) approached Kimonix with a simple need: to increase their CTR through smart collections that would empower their long-term strategy.
221%
Increase in AVG Collection CTR (YoY)
About
DailySale is an e-commerce site offering a diverse range of products sold at discounted prices. The company strives to save time for buyers by tracking down the best deals on their favorite items.
Its current categories include Apparel & Jewelry, Electronics, Home, Health & Beauty, Outdoors & Travel, and more.
Goals
- Create a dynamic mix of products based on advanced product analytics
- Promote the best performing products
- Consider ROI-driven parameters while increasing CTR on collection pages
The Challenge
Like any e-retailer, DailySale knew that one of the keys to success was curating a product selection that entices customers and increases the number of smart collections they receive.
However, this is easier said than done, at least without a powerful tool for collecting data on product performance and using it to make informed decisions.
To make matters more complex, DailySale's site features dozens of products spanning multiple categories, making it impossible to manually determine and promote best-selling items while still tracking margin and inventory.
In a nutshell: DailySale needed a solution that could monitor data across multiple product categories, identify top-performing products, and track inventory levels.
Our Approach and Solution
DailySale's store was designed to be a one-stop shop for all of their customers' needs. So when they saw that customers tended to shop by product category, whether it be women's clothing or home goods, they knew they needed an automated solution that could dynamically sort their products based on real time data.
Fortunately, we had exactly what they needed.
To help DailySale sort their products dynamically based on real time data, our Kimonix AMS granted them a powerful AI merchandising strategy that considered various advanced parameters, including:
See how Kimonix sorts Shopify collections →
- Sales
- Inventory
- Margin
- And more!
The Results
Kimonix's AMS AI merchandising strategy solution was successful in eliminating manual tasks for DailySale's team and increasing sales for each sorted collection. As a result, the company can now focus more on growing its business and improving the customer experience.
Thanks to these advanced product analytics, the company enjoyed the following result.
Conclusion
★★★★★
“This app is extremely helpful in creating and sorting smart collections all while boosting profit for each sorted collection. The team is also very quick to accommodate, adding any specific features that you need to run your business. Highly recommended this app.”
Joseph Hofstatter
VP Strategy at DailySale
Frequently Asked Questions
What results did DailySale see with Kimonix?+
Average collection click-through rate increased 221% year over year, alongside removing the manual sorting work the team had been doing across categories.
How did DailySale automate merchandising across many categories?+
Each category got its own ordering logic driven by live data, rather than one rule applied everywhere or manual sorting per collection. That scales across a catalog where different categories behave differently.
Can discount retailers with wide catalogs automate collection sorting?+
Yes, and breadth is the reason to. When a catalog spans clothing through home goods, no single ordering rule suits every category, and manual sorting cannot keep pace with stock that turns over constantly. DailySale grew average collection CTR 221% year over year on that basis.