Analytics Parameters Dictionary

All analytics are based on the time period defined on app’s Setting (default and most recommended is 30 days).

Tags – tags defined on Shopify (you can include or exclude products based on Tags when creating a super collection).

Product Type (from Shopify) – the product type defined on Shopify.

Vendor (from Shopify) – the vendor defined on Shopify for a product.

Title – the product title (you can include or exclude products based on Title when creating a super collection).

Created at – the date the product was created on Shopify.

Days since created – number of days since product was created on Shopify.

Published at – the date the product was published and made live on site.

Days since published – number of days since product had an update.

Updated at – the date that the product had its last update.

Days since updated – number of days since products was published and made live on site.

Back in stock at – the date the product was back in stock (calculated only after app was installed – a product must have stock and after app was installed: stock was finished and replenished).

Days since back in stock – number of days since product was back in stock (calculated only after app was installed – a product must have stock and after app was installed: stock was finished and replenished).

Restocked at - Whenever one (or more) of a product's variant's stock is increased in 2 items or above, the product will be considered as restocked at this time. For example, if a product has 3 variants, and variant#2 has been restocked in additional 10 items, the product will be considered as restocked.

Days since Restocked - The number of days passed since the product was restocked Restocked at (see "Restocked at" above).

Price (variants' max) – maximum price among the product's variants. If a price is on discount, then it will relate to the price after the discount.

Price (variants' min) – minimum price among the product's variants.

Price (variants' avg) – average price among the product's variants.

Discount (fraction e.g. 0.2) – the discount on price of a product: price / compared price (on app, please use a fraction (e.g. 0.2) and not %).

Cost – the cost of product on Shopify (must be set in Shopify).

Inventory – the current inventory of a product (if a product has variants, then this will be the sum of all variants’ inventory).

Variants with stock ration – the % of variants that have stock out of the total number of variants. For example, if a product has 5 sizes (variants) – XS, S, M, L and XL, and only sizes XS and XL have stock, then this parameter will be 2/5=0.4 (40%).
This helps you avoid showing or pushing variants that most of its variants are out of stock.

Days to finish inventory – the amount of days it will take to finish the current inventory based on the daily sales rate (see Daily Sales above).

Inventory value– the value of the current inventory: number of inventory units X product cost (the cost must be set in Shopify).

Margin – the margin of a product: price – cost (the cost must be set in Shopify).

Margin X – the margin multiplication of a product: price / cost (the cost must be set in Shopify).

To convert “margin %” of 30% to “margin X”,  do: 1/(1-0.3).

Real Margin X – the margin multiplication of a product after sold on promotions and discount codes:
net sales / sales quantity / cost.
This is the actual Margin X of a product on your store. (the cost must be set in Shopify).
To convert “real margin %” of 30% to “Real Margin X”,  do: 1/(1-0.3).

Daily sales – the daily sales rate of a product – the daily sales rate is calculated according to the time period set in setting (default and recommended is 30 days). Sales quantity / days in time period. If a product’s days since published or days since back in stock are less than time period, then the calculation will be: Sales quantity / days since published or days since back in stock.

Sales (money) – the total sales of a product in the defined time period.

Sales quantity – the total number of units sold of a product in the defined time period.

Appeared in orders – Unique appearances of a product in orders. One count for a product even if appeared multiple times in one order.

Reviews avg – the avg reviews rating of the product.

Reviews number – the amount of review the product has.

Market demand – the product’s market demand (based on Amazon, Ebay & Walmart).

Price competitiveness in market – a comparison between the product’s price in your store with market avg price (based on Amazon, Ebay & Walmart).


To use the following parameters, please connect you shop to Google analytics:

Conversion rate – the product’s conversion rate is basically, how many visitors purchased the product out of the number of product page views it had.
appeared in orders / Page views (to get this parameter, you must connect the app to store’s Google Analytics account).

Page views – the number of page views of a product page (to get this parameter, you must connect the app to store’s Google Analytics account).

List views – the number of views of a product in a collection page (to get this parameter, you must connect the app to store’s Google Analytics account). If this data is missing while other Google analytics data (such as page views) appears, please refer Shopify support.

List CTR – the rate at which users clicked the product list to view products (number of clicks divided by the number of times the list appeared). If this data is missing while other Google analytics data (such as page views) appears, please refer Shopify support.

Adds to cart – the number of times a product was added to the cart (to get this parameter, you must connect the app to store’s Google Analytics account). If this data is missing while other Google analytics data (such as page views) appears, please refer Shopify support.